Tag Archives: Jo Cotterill

Writers v celebrity ‘authors’

6 Oct

(Originally posted to the Literature section of MyMedia)

While there are some famous people who can write well, and who have an avocation for writing, there are many more who slap their names (and often their faces) into something someone else wrote, and then go around selling it.

Publishing in the 21st century is more challenging than ever, for many reasons; the advent of self-publishing, which is so much more agile in following market trends and satisfying existing demand by offering the diversity and variety that traditional publishing is, still, too risk-averse to try.

However, those same publishers who will declare novels like say, The Martian, un-saleable*, will often latch onto a recognizable name, and be happy to offer ridiculously large advances to them, in the hopes that those sales will shore up their flawed, and flagging, businesses.

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