Tag Archives: missmarketing

Calling bullshit on “unconventional HEA”

3 Mar

Some of my readers may remember that, once upon a time, I was addicted to the reader-crack that is the Black Dagger Brotherhood.

Quitting it was a hard slog, and there were relapses, but J. R. Ward finally cured me, when she decided that killing off the heroine, after she and the hero finally declare their feelings for each other, was a ‘daring’ and ‘novel’ way to play the HEA card, and that that death was part of what makes her books–about vampires and other supernatural beings–so ‘realistic.’

:coughchokecough:

That was more than fine with me–she can write whatever the hell she wants, and I can not read it.

What’s the big deal, then?

Well, my problem is with the marketing of that book as genre romance.

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Changing direction

14 Apr

I wasn’t going to write about the issues with the mis-marketing of The Shadows, the latest in J R Ward’s Black Dagger Brotherhood.

Mainly because I’m grateful Ward’s decision to finally admit that she doesn’t want to write romance cemented my resolution to stop wasting time on books that, while crackalicious¹ to read, have fallen too much into hate-reading territory.

And seriously, as fragile as my reading mojo is, why should I submit myself to that?

Also, because there are plenty of other people writing about it–see Gabby’s lovely rant at BookThingo, Casee’s review at Book Binge and Tez Miller take on her blog. (Reader beware: spoilers for the novel in all three links.)

Why, then, are you reading this?

Because I realized that many unhappy readers are not aware that they can return the book, or how to go about it.

Let me go back a bit.

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